Our story begins back in 2003. I ran a small print shop in Redditch. Each year we liked to print off a calendar to give out to our best customers. We all agreed this time we would produce a calendar that summed up Redditch as a town where we worked and lived.
Now Redditch at this time could claim they had three prisons (this is true) but no cinema. We did have a 24 hour Tesco though.
Not inspired by this boring knowledge we racked our brains and came up with an idea. Being once a New Town, the Redditch Council laid loads of roundabouts at almost every junction with very few traffic lights.
With copious pretty roundabouts to choose from it was quite easy to produce 12 island shots. Hence ‘Roundabouts of Redditch’ 2004 calendar was produced to the Redditch public and later to the whole nation.
The Graham Norton Show on BBC somehow gained a copy and Graham took the pee a little bit, but the audience loved it. Then it all went crazy. I suppose these days you would call it ‘going viral’. TV & radio interviews followed and most of Fleet Street showed up on our doorstep. We went on to produce 20,000 ‘roundabout’ calendars.
The’ Roundabouts of Redditch’ went on to become the ‘Best of British Roundabouts’ calendar, which has also spawned ‘Roundabouts of the World’ calendar.